was even one of the nicer ones in that area. That was a problem.
Yes, the house was nice, but so were a few other houses in the neighborhood, and this house was priced above the others. The agent just couldn’t seem to close the deal on this house, because everyone would eventually turn their interest to one of those other homes. Luckily, he talked the owner into “sweetening the deal.” He needed something that would make the house stand out. Buyers needed an incentive to buy this house, instead of the ones that were almost just as nice right down the street. Finally, the owner agreed to give it a try. The following week, a new buyer came to look at the house. As usual, they planned to visit other houses in the area, after this one. So, before they moved on, the agent told them he had something special to share. The owner had agreed to pre-pay the entire first year of property taxes! That’s a sweet deal in any sale. The buyers came back later that day and wanted to buy the house! All it took was a little incentive to make one house stand out from other similar homes in the area. See the power of a good incentive? It doesn’t have to be much, and it doesn’t have to be a discount on property taxes. You could include free cleaning, or lawn care, or pest control services. The list is as endless as your creativity. Put yourself in your buyer’s shoes, and ask yourself what kind of deal you would like to get when buying a home. Be ready before the first buyers visit. If they show interest, it might be the right time to sweeten the deal with one of your incentives.
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