CHAPTER 5 List Price / Sales Price
A list price of a home is a strategic price chosen by the seller after reviewing a comprehensive market analysis to maximize the odds of the seller receiving the highest possible offer, a quicker offer and the deal closing. Choosing the right list price is one of the most important decisions in the sales process.
Determining the List Price
First step in determining the list price is to do a comparative market analysis of your home to see its current value in its current condition. Second step is to do a home preparation analysis, what are some items to consider doing to the home and property to present the home better and increase the odds of receiving higher net proceeds. Third step is positioning the home against other homes on the market. The question then becomes do we want to price the home right at we believe the current market value of the home is or do we want to price it a bit below market or price it a bit above market value. Being familiar and up to date with what is currently active on the market will help determine how we should position the home price wise on the market.
WHAT IS YOUR HOME WORTH NOW?
You probably have a general idea of what your home value is currently but doing a market analysis will help refine that number. A detailed 3 viewpoint (seller, buyer, appraiser viewpoints) market analysis to refine the current market value in its current condition before any home improvements have been 16
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