CHAPTER 8 Marketing
Who to market to?
A condominium has a different target market than a duplex or a larger high-end home. Do not exclusively market to your target market, but more energy should be put into marketing to your target market. Defining your target is an important step in effective marketing.
How do you get the message out that you home is for sale?
Putting your home on the MLS will get your listing out to the masses. From the MLS it will go out to numerous real estate websites, like realtor.com, Zillow.com, homes.com and many more. Your realtor should at the same time contact local brokers and realtors via email or the phone with information on your listing and a broker's tour date. Make the local neighborhood aware of the sale through mailings and a yard sign with a flier box. Social media is also being used more and more and is another tool used to expose your listing.
What do you say in your marketing?
Buyers want to know if your home may be their next home and fits their search criteria. Not only do they want to know the basics (locations, size, amenities, schools, etc.) they also want to learn more about the property from the verbal description, still photos and virtual tours of the property. It is rare that a buyer will purchase a home without seeing it in person, although it is done on occasion, so the goal is to get the buyers excited about
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