seeing your home. It is highly recommended that a quality professional photographer does a minimum of a photo shoot of still photos and a virtual tour of your property that can be used in the marketing of your property. The right verbiage can also make a big difference, but it is a big mistake to puff a property and to misrepresent what the property offers. Puffing or overstating is not only unethical, but it may also cause mistrust. So, the right verbiage must relay to buyer all the positives and benefits the property offers to potential buyers accurately. Fair housing laws should be kept in mind when marketing a home
When to market?
There are rules that realtors must follow as to when and what they can market to the public depending on the local MLS rules. It is advised that you discuss this with your realtor. In general, it may be helpful to build some momentum before the home goes on the active public MLS with exclusive or members only exposure. Discuss with your realtor as to what marketing options that are available to you. Your realtor should also present a marketing plan prior to signing the listing agreement. The cost to market a home and the marketing assistance that a realtor and brokerage offer is one reason that home sellers hire a realtor.
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