Buyer’s Story Take Vince and Sue, for example. Vince wanted an ocean view and they toured many homes, but nothing felt right. Some were overpriced, others had blocked views. Then they found an older home a short walk from the beach. The exterior and interior needed work, but when Vince stepped onto the third-floor balcony off the master bedroom and saw the ocean, he was sold. The view made every other flaw disappear. What was the 20% that mattered most to Vince and Sue? That stunning third-floor ocean view. Seller’s Story Cam and Kate needed a buyer who didn’t mind their home’s unpaved road. The house was over ten years old but freshly updated inside with neutral paint and new carpet. The yard was full of towering trees, creating a peaceful, welcoming feel. Nearby was another home with similar features, plus a koi pond and patio, but it was on a busy street. The buyer chose Cam and Kate’s home because of its secluded country setting on 1.8 acres surrounded by pastures and grand oak trees. What was the 20% that sold their home? The quiet, private country atmosphere. Location Matters Sometimes a location feature sets a home apart. One buyer paid more for a townhouse with a view of the woods rather than the parking lot. Another seller highlighted that their townhouse was one of the few with a half-acre grassy yard, making it unique in the complex. That feature helped sell the home for more. A different townhouse bordered a lake and fountain. That unique location detail helped the owner sell quickly and at a better price. The 80/20 Rule in Action: Buyers Look for What’s Unique When marketing your home, decide what your unique features
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