are and put them front and center in photos, descriptions, and showings. Don’t waste time explaining how a storage room could become a bathroom. Instead, show the fenced dog run in a large backyard if you’re targeting dog owners. Buyers looking for specific features will be drawn in, and they’re more likely to pay full price. Every home has something special. Here are some examples if you’re unsure what yours might be: • Hilltop or high vantage point views • Open fields or wildlife nearby • Unobstructed sunrises or sunsets • Patios, decks, dog runs, gardens, or gazebos—especially if neighbors don’t have these or yours is larger/better • Location perks like a cul-de-sac or corner lot • Privacy provided by trees or landscaping • Fenced yards (consider adding fencing if you don’t have it) • Finished basements, large attics, garages, pools—anything that stands out Following the 80/20 rule means you’ll spend less time showing your home to casual lookers and more time with serious buyers ready to make an offer. This saves your energy and reduces lowball offers. Take the time to identify your home’s strongest features and boost them. Compare your home to others nearby and highlight what makes yours different. Real-Life Example A buyer from out of town was shown many homes that were basically the same—about 80% alike. Each time, he offered 10-20% less than asking. On the last house of the day, an older home with a dated exterior and neglected yard, something clicked. The buyer wasn’t focused on kitchens or bathrooms—he saw the
9
Powered by FlippingBook