CHAPTER 9 Grabbing Your Buyer's Attention Appeal to your target market. Having the information I need to advertise your property is an excellent first step. However, it’s only the first step. Once I have the information, I need to put it in your listing. Simply adding it in isn’t enough. I need to make sure people see it, or it will not help you.
I BEGIN WITH A PICTURE
When people visit a real estate website, it takes them just a split- second to decide whether they’re interested in a property. That’s because they see a picture of it. Before they even know it, their brains tell them “yes or “no.” If their brains tell them “yes,” they click on the listing. If their brains tell them “no,” they move on to the next property. It’s my job to ensure people’s brains say “yes” when they see the picture. I do that by photographing your home’s unique feature and using it as the display picture. The photo has to be high quality. This is art where I use top professional talented photographers. Of course, some people won’t be interested, even after they see your display picture. That’s okay. Remember, you want to focus on appealing to those who will buy your property—not to the masses. You’re just wasting your time if you appeal to people who are not 36
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