Steven Kessel, REALTOR® - SELLING THE UNSELLABLE HOME

Table Of Contents

1.

Why Should You Read This Book?

2

2.

Does Listing Price Matter?

6

3.

What to Avoid

12

4.

Why It's So Easy to Sell Your Home for Less Than It's Worth

16

5.

What Stops Perfect Homes from Selling

18

6.

How to Sell a Home That Didn't Sell — Without Dropping the Price

22

7.

Avoid This Rule at Your Own Risk

24

8.

Why This 20% Rule Applies to Hard-To-Sell Homes

28

9.

Grabbing Your Buyer's Attention

36

10. Luxury Home-Seller Strategy Sells Homes for 15% More Money

40

11. Why Home Staging Really Matters

44

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