Steven Kessel, REALTOR® - SELLING THE UNSELLABLE HOME

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So, before they moved on, the agent told them he had something special to share. The owner had agreed to pre-pay the entire first year of property taxes! That’s a sweet deal in any sale. The buyers came back later that day and wanted to buy the house! All it took was a little incentive to make one house stand out from other similar homes in the area. See the power of a good incentive? It doesn’t have to be much, and it doesn’t have to be a discount on property taxes. You could include free cleaning, or lawn care, or pest control services. The list is as endless as your and my creativity can think of. I have other ideas too; we need to talk about. Put yourself in your buyer’s shoes and ask yourself what kind of deal you would like to get when buying a home. Be ready before the first buyers visit. If they show interest, it might be the right time to sweeten the deal with one of your incentives.

POINTS TO REMEMBER: O REMEMBER:

• A common mistake is not using great professional pictures of your home in marketing. • In a competitive market, offer buyers an incentive, such as a discount on property taxes, free cleaning or lawn care, or pest control services. Or other ideas I have. Don't miss out.

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