Michael S. Murphy, REALTOR® - HOW TO SELL HOMES FAST FOR TOP DOLLAR

• 20% of patients account for 80% of healthcare spending

RELATING THE 80/20 R G THE 80/20 RULE TO HOME SELLING

Understanding the 80/20 rule concept can save you time in selling your home. Applying the 80/20 rule, you stop trying to sell people on the entire home. Applying the rule, you can highlight the 20% of your home’s features that make it special. The remaining 80% of your home still

affects the buyer’s decision, so do not neglect it, but in photographs and showings, feature the elements that make your home special. Keep in mind, your selling point won’t be the common features your home shares with the other properties on the market. Instead, use your home’s unique features to grab the attention of buyers who are interested in those distinctive attributes.

BUYER’S STORY

When Tim and Emily were shopping for a new home in Milwaukee, Tim was focused on finding a property with a view of Lake Michigan. They toured several homes, but many were either too expensive or blocked by other buildings. After months of searching, they stumbled upon an older home in Saint Francis, just a short walk from the lake. The home needed work—dated features and a worn exterior didn’t initially impress—but when Tim stepped into the backyard, he was sold. The view of the lake, visible just beyond the trees, was exactly what he’d been looking for.