Michael S. Murphy, REALTOR® - HOW TO SELL HOMES FAST FOR TOP DOLLAR

What 20% of the home caught their eye? The stunning view of Lake Michigan from the backyard—Tim knew it was worth the investment.

SELLER’S STORY

When Greg and Lisa listed their home, they needed a buyer who could appreciate the peaceful, semi-rural setting just outside Milwaukee. The 15-year-old home featured modern updates like a remodeled kitchen and spacious living areas, while the large backyard offered a private retreat with a deck and fire pit. The buyer, a young professional, had been searching for a home with a quiet, suburban feel, but still close to the city. She had looked at several homes, but none offered the same balance of seclusion and convenience. What 20% of the home caught her eye? The serene setting—surrounded by mature trees and views of the Menomonee River Valley—gave her the country feel she wanted, while still being a short drive from downtown Milwaukee.

LOCATION MATTERS

A buyer paid a premium for a condo in Milwaukee’s Historic Third Ward because of its location within the complex, overlooking the Milwaukee Riverwalk instead of the parking lot. Another seller capitalized on a rare feature in their Bay View condo: a spacious backyard, a luxury not offered by most surrounding homes. This seller’s condo sold for a higher price than others in the neighborhood, thanks to that sought-after outdoor space. In the same complex, another condo owner didn’t have a yard, but used their location to stand out. Their property backed up to a scenic view of a lake and fountain. This peaceful setting helped

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