in love with the one remarkable feature of this otherwise unremarkable home. The house had large windows offering a stunning view of Lake Michigan. As they entered the living room, the sun was setting over the water. That view sold the buyer. The rest of the home could be renovated. The buyer based his decision on the lake view. The 20% of the home’s features—the view—motivated him to offer full price on the spot. Such is the power of the 80/20 rule. In some cases, the 80/20 rule can help make a sale without even conducting a showing. The following home had been on the market for months, despite being newly built. It was a beautiful, custom-built house, yet it sat unsold for over seven months. The builder hired a real estate agent who knew how to highlight the unique feature. The agent discovered that the house had a private backyard with a pool, a feature that other nearby homes lacked. He marketed the home with that backyard as the main selling point. Interest in the property increased, and it sold quickly.
17
Powered by FlippingBook