research provides buyers with virtually unlimited information about a property. They can preview a home, research its history, and look into neighborhood statistics, schools, shopping, attractions, etc. Below are the most common online forums for real estate. If you’re not web savvy, that’s OK — while some retirees are, many others aren’t. But understand that online exposure is very important to improving your chances of selling. Try to familiarize yourself with these sites and get help from someone who knows their way around the Internet. This can include your agent and a trusted family member. Website: Your agent should create, build, and maintain an interactive, informative, persuasive, and user-friendly webpage dedicated to your home. Facebook: Social media is for all ages, not millennials and teenagers. If you’re not on Facebook, give it a shot. This widely used social media site can get your home’s information in front of thousands of people, vastly extending your reach and exposure. Facebook has a fantastic ability to target the demographic you want, and your agent, who should have their own Facebook business page, will know how to leverage this. Other Social Media: Facebook is the best social media outlet for marketing your home, but consider other platforms such as Instagram and Pinterest. Instagram is particularly fantastic for showcasing images of your staged home. You can use your agent and family members to navigate social media if you're a newbie. Mobile Applications: Have you noticed that everybody is on the go? You can use that to your advantage when marketing your home. Access to everything via mobile device is on the rise; you must ensure your home’s listing is mobile-friendly and listed on sites with easy-to-navigate mobile apps. Ask your agent for advice. Direct Mail Advertising: Not everything related to real estate is online. If you’ve been in your home for decades, the last time you needed to sell and purchase a home likely involved “old
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