generally aren’t impressed with a property that needs work unless you don’t mind selling it below market value. So, don’t skimp on the more minor details when they can make a huge difference in how quickly you sell your home and for how much. Image is everything, and the exterior of your home matters just as much as the interior.
4. THE POWER OF HOME STAGING
The fourth component of improving your chances of selling involves home staging for effect. Home staging refers to preparing, rearranging, dressing up, and presenting the inside of your home to appear particularly inviting and attractive to any prospective buyer. This technique might not have been popular or prominent the last time you sold a home, but today, home staging is effective in any market and applies to all homes and situations. If you can stage your home well, you will attract more interest in your home and more offers. When staging your home, think of it as a set for a play, arranged in a specific way for a specific purpose — in this case, to earn you more for the sale of your home in as little time as possible. Certainly, staging takes time, effort, money, and dedication, but it’s an integral part of the home-selling process. If you partner with a qualified real estate agent, they can help advise and support you. The payoff will be worth it. Staging as an Investment: You want to know your initial cost. A home-staging expenditure might range from 1% to 3% of a listing (asking) price. However, it could result in selling the house for 5 to 10% more. That would be a $6,000 investment on a $200,000 home sale, resulting in a potential increase of $20,000 in the sale price! So, don’t think of staging as a cost; think of it as an investment!
78
Powered by FlippingBook