CHAPTER 5 Augmented Staging with Purpose ed Staging with Purpose
Staging is the act of sprucing up and setting up a home's interior to make it as visually appealing as possible to a prospective buyer. Creating an appealing home — one that potential buyers can envision themselves living in — is the best investment in the sales effort. Sellers often fail to take full advantage in this regard, as it takes considerable time and work. However, the payoff is proven. Staging any home, especially luxury models, is considered one of the most effective marketing strategies to increase the value of your home. The results speak volumes. This strategy is effective in any market for any type of property being listed. It is an approach applicable equally to single-family houses, apartments, townhouses, and condos because it works! Agents and sellers using this tactic have a greater chance of selling the property for more money. 20
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