CHAPTER 8 How to Market Your Home our Home
The purpose of this book is to provide insight and guidance on how to sell a home quickly and for more money. Previous chapters concerned real estate sales terminology and concepts, with a heavy emphasis on the dos-and-don’ts of getting a home listing ready for the most effective presentation, and thus price. The goal of upcoming chapters is to help in understanding what determines the price and market value of a home — specifically, your luxury home. Despite the term “buyer’s market,” understand that it’s always a “seller’s market,” too. Homes are necessary and homeownership is cherished, especially in the Bay Area. We do not live in caves or nomadic tents. Luxury real estate is a commodity that will remain 42
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