By Roxanne Sierra, Bay Area Realtor - THE SECRET OF WEALTHY HOME SELLERS

Before the internet, cell phones, and social media, buyers looking at homes perused the local Multiple Listing Service (MLS) book filled with tiny, grainy images of homes. Photos of featured homes (paid-for ads) were larger and sometimes in color, but most were black-and-white, amateurish photos. The photo was insignificant compared to the information provided below it. Today, the reverse is true. Photographs have become the most effective bait to attract future homeowners. Recent studies show that 93% of buyers use online tools to shop for homes before contacting a real estate agent. They peruse the web to find homes that appeal to them and then contact a Realtor. Getting your home sold quickly takes exposure. Beautiful, engaging photos of homes, inside and out make the best first impressions. Online marketing through professional video and still photography, virtual tours, and aerial photography are popular ways to market your home. Listing photography is a powerful tool for highlighting your home's most appealing features. Bright, vibrant images of inviting spaces help potential buyers envision themselves living comfortably and happily in your home. By emphasizing its unique attributes—such as spacious rooms with stunning views or striking architectural details—you can capture genuine interest. Proper staging enhances the sense of space and light in every shot, while maintaining a realistic representation of the home. Aerial photography adds an extra dimension, showcasing the expansive lot, nearby neighborhood, and features like swimming pools, tennis courts, and guest houses.

MAXIMUM TARGETED EXPOS TED EXPOSURE

When you hire me as your agent, I will place your listing on all major real estate portals, such as Zillow and Realtor.com, and LUXURY PORTFOLIO Magazines and Websites. Buyers flock to

47

Powered by