CHAPTER 9 Common Seller Mistakes
This list of frequent sellers’ mistakes regarding house listing pricing can help you avoid the pitfalls involved in selling your home. If setting a price was simple and straightforward, you would not need assistance in pricing your home correctly. Save yourself time and money by avoiding these costly mistakes.
PRICING MISTAKES
The first several seller mistakes involve the issue of pricing.
Guessing vs. Researching
Pricing your home based on what a neighbor down the street listed theirs for is not a reliable strategy. An overpriced home is one of the quickest ways to turn off potential buyers. Constantly lowering the price can give the impression of desperation, often leading to lowball offers. On the flip side, underpricing your home in hopes of sparking a bidding war can backfire. The key is to find a price point that’s slightly below your expected outcome, allowing the market to determine the true value. While a much lower listing price may shorten the time to sell, you risk leaving thousands of dollars on the table. Trust in pricing your home the right way—through thorough research and professional expertise, like mine. The Comparative Market Analysis is your best source for setting an asking price. If a home in your area sells for a low price, don’t assume yours is worth the same amount. That home may have had condition issues or a personal issue requiring a very swift sale. Your home might have something to offer that the other 50
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