But according to our buddy Pareto, that’s a huge waste of time and energy. The truth is, only a few key features will make your home stand out. Maybe it’s the fully renovated kitchen. Or the killer view. Or that glorious backyard oasis that whispers, “Yes... yes, you could have wine here at sunset.” Focus on the features that are rare, remarkable, and totally "you." That’s what serious buyers are looking for. Not the beige walls and perfectly average pantry. Let’s break it down: • Is your home on a corner lot with a killer view? Flaunt it. • Got an updated chef’s kitchen? Feature it in every photo. • Solar panels, smart home tech, or a custom wine cellar? That’s your headline. Don’t sell buyers on the whole house. Sell them on the best 20% —because that’s what they’ll remember when they’re comparing yours to the other 47 homes they saw this week. And if you’re thinking, “Well, my house doesn’t have a wine cellar,” don’t panic. Everyone’s 20% is different. The trick is to find the right 20% and spotlight it like a contestant on a reality dating show. Charm, personality, and a little mood lighting go a long way. Quick Recap: • The 80/20 Rule says 20% of your efforts produce 80% of your results. • Only about 20% of your home’s features actually matter to buyers. • Don’t waste energy showing off the boring stuff—highlight what makes your home different. • Focus on the “wow” factor, not the square footage of your
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