CHAPTER 3 Pools, Patios, and the Power of “Oh Wow!” Let’s say there’s a buyer looking for a classic three-bedroom, two-bath home in a specific neighborhood. Nothing fancy. Just the basics. His agent finds five houses that check all the boxes. Same general layout. Similar square footage. Comparable price tags. All sounds pretty even, right?
Wrong.
Because real life isn’t House Clone Island.
The agent takes her buyer out to see these five homes. The first four? Totally fine. Bedrooms, bathrooms, a few awkwardly placed ceiling fans. The buyer shrugs and says, “Meh,” a lot. But then… they hit house number five. Cue dramatic music.
This house has a pool.
Suddenly the buyer's eyes light up like a kid in a candy store. Forget the slightly higher price—he’s already mentally inflating a unicorn pool float and planning his first margarita. He’s in love.
What just happened?
The 80/20 Rule happened.
Four houses had the same 80% of features. But this one had that rare 20%—a pool—that tipped the scale and sealed the deal.
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