Here’s the wild part: the agent didn’t even realize house #5 had a pool until they got there. It could’ve been the first showing of the day, and they all could’ve been home binge-watching home makeover shows by lunch. But alas, time was wasted wandering through “perfectly nice” houses no one cared about.
What Buyers Actually Want (Spoiler: It’s Not Another Bathroom)
Let’s look at another real-life facepalm moment.
A buyer comes in from out of town. No clear list of wants, just general curiosity. The agent drives him to house after house. He’s unimpressed. Every time, he says he’ll offer 10–20% below asking.
This goes on all day .
Then, just as the sun’s going down and hope is circling the drain, they stop at one final home. It’s not pretty. Curb appeal? Basically none. But inside… something magical happens. The buyer walks into the great room and sees a sunset view through a massive window on a hilltop. Boom. He offers full price on the spot. He didn’t care about the floor plan, the closet space, or whether the fridge made fancy ice balls. He fell in love with that view. That’s the power of a unique feature. That’s the 20% you need to spotlight.
Sight Unseen Sales? Yep, Still 80/20 Magic.
Want to know how strong the 80/20 rule really is? One house sat on the market for seven months. It was gorgeous. Brand-new. Zero offers.
Total mystery.
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