The builder finally fired his agent and brought in someone new. This new agent actually looked at the property (shocking, we know) and discovered it sat on five private acres, while every other house in the area was squished onto one or two. He made the land—not the house—the star of the show. Next thing you know, someone 1,000 miles away makes a full-price offer. Without even seeing it. Just based on the lot. Let that sink in. A house no one wanted became the hottest listing in town , just by flipping the spotlight onto its best feature.
How to Find Your Home’s 20%
You don’t need a pool or a private forest (though if you have one, work it!). Your unique feature might be more subtle but no less powerful. Here are some ideas to get your wheels turning: • Hilltop views or stunning sunsets? Major selling point. • Wildlife sightings or peaceful nature views? Buyers eat that up. • Oversized patios? Let those BBQ dreams fly. • Hidden gems like cul-de-sac privacy, no backyard neighbors, or a secret shady nook? Highlight it. • Shared greenspaces or access to trails? Perfect for dog lovers and joggers. • Lake views, fountains, or oversized backyards? That’s your headline. Even a fenced-in yard can tip the scale—especially for pet owners and toddler-wranglers. The key? Don’t just list these features—sell them. Make them the hero of your photos, your ad copy, your entire marketing
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