CHAPTER 4 Champagne Taste on a Real Estat eal Estate Budget – The Staging Strategy That egy That Sells Like Magic e Magic Here’s a juicy secret the rich and famous don’t want you to know: they don’t just list their homes—they stage them. That’s right. Before Beyoncé’s house hits the market, it’s not just cleaned—it’s styled, scented, and selfie-ready. And guess what? You can use the same strategy to sell your house for a whole lot more. No Grammy required. Let’s talk about one real estate agent who stumbled onto this strategy like a rom-com protagonist bumping into a billionaire in a coffee shop. One day, this agent meets a well-dressed executive—someone with the kind of shoes that whisper “private jet”—who wants to sell his condo. But there’s a catch. The executive has one weird rule: the agent has to agree to his top-secret, totally-not-mainstream, maybe-a- little-wacky method for selling the place. Naturally, the agent is skeptical. After all, the condo wasn’t a penthouse. It didn’t come with a rooftop pool or golden toilets. It was a nice sixth-floor unit in a 10-floor building. Two nearly identical condos in the same complex were listed for way less—$479K and $439K. The executive? He wanted to list his at $554,900. That’s right. He wanted to sell a regular ol’ condo for luxury yacht money.
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