with a ghost?
Nope.
Townhome A was professionally staged and had better photos. That’s it. That’s the difference. Seriously. Same house. Same layout. One was dressed to impress, the other rolled out of bed and showed up to picture day with a wrinkled T-shirt and bedhead.Buyers walked into Townhome A and saw style, light, and potential. They walked into Townhome B and saw… carpet. The same carpet, mind you—but emot ionally, it hit different.
Townhome A was a dream. Townhome B was a chore.
The buyer of Townhome A paid top dollar because it felt lik e a place worth top dollar.The Power of a Pretty Picture It’s not just what buyers see in person—it’s what they see online. Townhome A had bright, gorgeous photos that screamed, “Pin me on Pinterest.” Townhome B? Not so much. It looked like the photographer sneezed mid-click. Buyers decide whether to tour your home in less time than it takes to skip a Spotify ad. If your pics don’t pop, they scroll on by.
So, What’s It All Mean?
It means that in a battle between two identical homes, the one with a little extra love and a few well-placed lamps walked away with a $40,000 bonus. That’s enough to buy a car. Or a year of college. Or, like, 800 throw pillows.
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