new city. • The house is starting to feel like an emotionally needy ex. • The seller’s juggling a new job, a new city, and a slowly dying fern in the empty living room back home. Translation: He is ready to sell like yesterday.
Enter: The Buyer
She’s cool, calm, and probably reads books about negotiation for fun. She’s been searching for this exact home for ages. She's motivated. Her husband is terrified that if she pushes too hard, the house will slip away. But she? She’s ice-cold and tactical.
She does her homework.
She finds out: • The house hasn’t been shown in two months. • The seller already relocated. • The seller once rage-posted on Facebook about how badly he needs this house gone. That’s right. Facebook. Where real estate dreams go to die.
Who do you think wins this negotiation?
Correct. She does. She walks away with the home for $43,000 b $43,000 below market value, and probably still asked for the seller to throw in the washer and dryer.
Why? Because:
• She was cool. • He was overwhelmed. • She came with strategy. • He came with emotional baggage and bad timing.
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