Kim Elizabeth, Realtor® - THE FOR SALE BY OWNER GUIDE

The Big Lesson Here

Even if you’re just an okay negotiator, you can still win—as long as you don’t give away your power.

That means:

• Don’t overshare your situation. • Don’t look desperate (even if you are). • Don’t write your life story on Facebook. • Do your prep. • Stay cool. • Get help (aka a savvy agent or negotiation guide).

This chapter isn’t meant to scare you—well, okay, maybe a little—but it is meant to wake you up. You’re not just selling a home, you’re entering a high-stakes game of real estate poker. And the last thing you want is to show your cards too early and realize the other player was bluffing with a smile the whole time. Quick Recap: • Negotiations come down to motivation + skill. • If you’re motivated and unprepared, you’re vulnerable. • Don’t overshare, don’t panic, and don’t post your house- selling meltdown on social media. • A calm, strategic buyer will beat a frantic, unprepared seller every time. • Preparation is power. Later in this book, we’ll break down how to negotiate like a champ—without becoming a soulless corporate shark. Spoiler: You’ve got this. Just put down the juice box and pick up the strategy.

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