Kim Elizabeth, Realtor® - THE FOR SALE BY OWNER GUIDE

reader, is how someone with a perfectly good house ends up donating $36K to the “Oops, I Sold Too Low” fund.

Don’t be a Chuck.

Know Your Home’s Worth Before You Name Your Price

Your home is probably one of the biggest financial assets you’ll ever sell. So guessing what it’s worth is like throwing a dart blindfolded while spinning on a chair.

Whether you overprice or underprice, both are dangerous:

Danger Zone #1: Pricing Too Low

Sure, underpricing can trigger a bidding war... but only if your marketing, timing, and cosmic alignment are spot-on.

Otherwise?

Buyers get suspicious. They think something’s wrong. They assume you have a cursed foundation or a haunted attic. You could end up scaring off perfectly good buyers and leaving money on the table.

Danger Zone #2: Pricing Too High

This is the classic “my house is better than everyone else’s because I installed a wine fridge” mistake. You might love your home deeply, but if buyers see a similar house down the street for $20,000 less, guess where they’re going? (Hint: it’s not your place with the fancy bidet.) Overpricing means your house sits. And sits. And soon, buyers start asking “What’s wrong with that one?” while you start

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