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The Chuck-Proof Plan: How to Price Like a Pro
1. Don’t wing it. You need a real value, based on actual data. 2. Use more than one source. Online tools like Zillow = helpful, not gospel. Appraisers = more accurate (but can cost a few hundred bucks). Real estate agents (like me!) = have access to everything —for free. (We love running CMAs. It makes us feel powerful.) 3. Avoid using the wrong comps. Not all sales are created equal. Ignore these: Bank-owned or REO homes (aka “cheap because they’re sad”) Short sales (aka “good luck ever closing this”) Ugly ducklings (aka “let’s knock 15% off just because the kitchen smells like pickles”) 4. Look for homes that match yours in condition, size, features, and location. A granite-countertop beauty with walk-in closets should not be compared to a fixer-upper with 1970s shag carpet and a mysterious leak. Understanding the Market: Are You in a S u in a Seller’s Paradise or Buyer’s Battlefield? • If homes are flying off the shelf? Seller’s market. Price competitively, and you might spark a bidding war. • If houses are lingering longer than leftovers in the breakroom fridge? Buyer’s market. Price smarter to stand out. Even the season matters. Spring and fall are hot. Summer is hit- or-miss (vacation brain). Winter? Well, if someone’s buying in
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