You don’t need to shell out big bucks either—just please don’t let your agent post pictures where the toilet lid is up and there’s a half-eaten sandwich on the counter.
If you're not hiring a pro, at least do these two things:
1. Clean like your in-laws are coming over. 2. Edit the photos like your house is going on the cover of “Dream Homes Weekly.”
Sweeten the Deal (Because People Love Free Stuff)
Here’s the deal: people will do irrational things if they think they’re getting a bargain. Just ask anyone who’s bought a two-for-one fondue set at 2am off an infomercial. The psychology is simple: we love perks . And you can use this to make your home the one buyers can't stop thinking about.
Real-Life Example:
The House That Taxes Built One agent was this close to giving up on a listing. The home had been on the market for nearly a year. It was nice—too nice, actually. You know what that means: stiff competition from other nice homes nearby. People would walk in, love it, nod politely... and then go buy a slightly cheaper home three doors down. Ouch. Finally, the agent convinced the seller to try something new: “Let’s prepay the first year of property taxes.” Boom. A new couple walked in, heard the offer, and said, “We’re sold.”
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