tile backsplash). • Avoid abbreviations that require a decoder ring. (“Lg 2BR w/ FP + fnshd bsmt” = What? ) And whatever you do: follow fair housing laws. No discrimination, even if it’s accidental. The only thing you should be excluding is expired listings. Your Yard Sign Shouldn’t Look Like a Middle School Science Project Do not —I repeat, DO NOT—staple poster board to a stick and call it a day. Your front yard sign is like your home’s Tinder profile. If it doesn’t look professional, people are swiping left without even stopping the car. Get a sturdy sign, visible phone number, and maybe a brochure box with fliers. People still do drive-bys, and no one’s going to call if they can’t read your chicken-scratch phone number from 20 feet away.
The Internet Is Your Best Friend (and a Slightly Nosy Neighbor)
You must—must—list online. If your home isn’t online, does it even exist? Here are your options: • Freebies like Facebook Marketplace and Craigslist ( warning: also home to weird people asking to trade a jet ski for your house ). • Premium sites like Zillow, Realtor.com, and paid MLS services. These get more eyeballs and better-quality buyers. • FSBO platforms or real estate agents can help you syndicate to multiple sites and track results like a pro. Not tech-savvy? That’s what agents are for. Let us take care of it
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