while you go alphabetize your spice rack for the 14th time.
Information Packets: The Real Estate Party Favor
Most buyers are looking at multiple homes in a day. Give them something to remember yours by. Put together a simple, printed info packet with: • Photos
• A list of features • Recent updates • Utility cost averages
• Neighborhood perks (Yes, Karen’s loud dog doesn’t count—but that awesome pizza place two blocks over does.) If you’re feeling extra, throw in a QR code that links to a video tour or website. It’ll make you look high-tech, even if you still think TikTok is a sound your watch makes. Points to Remember: • Your title insurance, disclosures, and surveys need to be sorted before you list. • Consider a pre-inspection to avoid surprises later. • A home warranty is an affordable bonus that makes buyers feel good. • Your marketing plan should include newspaper ads (if relevant), a top-tier yard sign, internet listings, and buyer- friendly info packets. • Avoid discrimination in advertising—and yes, that includes subtle wording. • Sloppy signs and blurry photos = sloppy price. Invest in presentation. You’ve done the prep. You’ve got a marketing plan. Your home is camera-ready and legally untangled. You are officially ahead of
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