assume there’s an issue — even if there isn’t. • Price reductions send a signal of desperation. Once you start lowering the price, your negotiating power weakens. • You lose the critical “fresh listing” window. The first 10–14 days on the market are when interest peaks. That’s when the serious buyers — the ones ready to act — are watching. Pricing high “just to see” is like fishing in the wrong pond. You might catch attention, but not the right kind. The Power of Strategic Pricing Strategic pricing is positioning. It’s about knowing where your home fits in the competitive landscape and using that to your advantage. For example, if comparable homes are listed between $299,000 and $310,000, setting your price at $299,900 $299,900places you at the top of one buyer search range and the bottom of another. This widens visibility and maximizes exposure. Even a few hundred dollars can shift how your home appears in online search filters. In today’s market, that’s critical. Buyers rarely “stretch” outside their search parameters — you need to meet them where they are. Understanding Comparative Market Analysis (CMA) s (CMA) A Comparative Market Analysis, or CMA, is one of your most powerful tools. It compares your home with others that have: • Recently sold (actual market value indicators) • Are currently active (your competition) • Expired unsold (warning signs of pricing mistakes) By examining these details, we find the sweet spot — where your home’s price aligns perfectly with market activity. Pro Tip: Think of your CMA as a compass — it doesn’t just tell you where you’ve been; it guides you to where your best opportunities are. The Psychology of Buyer Behavior Buyers shop in brackets. They search by price ranges, not
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