feelings. A home listed at $305,000 might not even appear in the search results of someone looking “up to $300,000,” even though it’s only a $5,000 difference. The goal is to be the best home in your price range, not the most expensive. When buyers compare your property to others in that same range, your home should feel like the obvious choice. When to Adjust Pricing Markets shift. If your home isn’t receiving the activity or offers expected within the first few weeks, it’s time to analyze and adapt. Sometimes, even a small adjustment — 2% to 3% — can reignite interest and trigger new showings. Motivational Insight: Flexibility isn’t a sign of weakness — it’s a sign of strategy. Winners adjust when the market moves. Study active and sold comparable listings Identify your “search bracket” strategy Price at or slightly below the market sweet spot Monitor feedback from showings and adjust quickly if needed Avoid emotional attachment to a number Keep your pricing aligned with real-time market movement Closing Thought Pricing your home isn’t guesswork — it’s precision work. It’s where preparation meets strategy and where numbers meet psychology. With the right price, your home won’t just attract interest — it will attract offers. Checklist: Setting the Right Price Review your CMA with your agent
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