Daniel Gross - SELLING SECRETS YOU CAN'T AFFORD TO MISS

Step 2: Neutralize and Depersonalize When buyers tour your home, they’re mentally moving in. But if they’re surrounded by your family photos or bold color choices, it’s hard for them to picture their own story there. • Use neutral paint tones that reflect light. • Replace bold art or patterns with soft, inviting visuals. • Remove personalized items like trophies or memorabilia. Think of your home as a beautiful canvas — one ready for its next owner to paint their life upon. Step 3: Define Each Space Every room should have a clear purpose. A dining room should feel like a place for meals and conversation, not a storage area. Defining spaces gives buyers context — and context gives value.

• Turn an unused corner into a reading nook. • Transform a spare room into a home office.

• Style your entryway as a warm, welcoming introduction. These small touches show buyers how every square foot of your

home can be utilized. Step 4: Focus on Flow

Staging isn’t just about how your home looks — it’s about how it feels to move through it. Walk your home as if you were a buyer. Is the path intuitive? Does each space transition naturally into the next? Remove furniture that blocks walkways, and create open, natural movement. A good flow encourages buyers to explore every inch. Step 5: Light It Up Lighting is your secret weapon. It adds warmth, depth, and emotion to every room. • Open blinds and curtains for maximum daylight. • Replace outdated or dim bulbs with soft, warm LEDs. • Use lamps to create layers of light — ambient, task, and accent. Pro Tip: The brighter the space, the happier the buyer.

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