CHAPTER 5
Curb Appeal That Captivates “Your home’s first impression starts at the curb — make it a standing ovation.” Before buyers ever step inside, they’ve already formed an opinion about your home. In fact, studies show that buyers make up their minds within the first eight seconds of seeing a property — and most of those seconds happen outside. Your home’s curb appeal is its handshake, its smile, its first impression. It’s the preview that says, “Welcome home.” The good news? Capturing attention at the curb doesn’t always require major renovations — just intentional design and consistent care. The Emotional Power of First Impressions Curb appeal goes beyond mowing the lawn or painting the front door. It’s about creating a moment — the one where a potential buyer pauses, takes a deep breath, and feels a spark of connection. That emotional response is powerful. If your home looks inviting on the outside, buyers enter the front door expecting to be impressed. But if your exterior looks neglected, even a beautiful interior may struggle to recover. Pro Tip: Buyers subconsciously assume that a well-kept exterior means a well-maintained home overall. Step 1: Clean and Repair Before adding new features, start with a deep clean. A sparkling exterior sends a strong message that the property has been cared for. • Power wash siding, walkways, and driveways.
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