CHAPTER 7
The 80/20 Rule of Home Selling
“In real estate, 20% of your actions create 80% of your results.” The Pareto Principle, more commonly known as the 80/20 r 80/20 rule, applies powerfully to nearly every part of life — and real estate is no exception. It means that roughly 80% of your results come from 20% of your efforts. The key is knowing which 20% to focus on. When you’re selling a home, this rule separates average sellers from successful ones. Those who focus on the small, high- impact actions consistently outperform those who scatter their energy across low-impact distractions. Let’s explore how this principle applies throughout your home- selling journey. The 20% That Attracts 80% of Buyers Most sellers spend too much time worrying about things that don’t move the needle — tiny details that don’t matter nearly as much as they think. Meanwhile, they overlook the few key actions that generate the majority of buyer attention. Here’s where your energy should go: 1. Strategic Pricing: Price your home correctly the first time. It determines how many buyers see it, how many showings you get, and how quickly offers come in. 2. Powerful Presentation: Staging, lighting, and curb appeal make buyers feel an emotional connection. People buy what feels right , not just what’s practical.
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