3. Professional Marketing: Great photography, clear descriptions, and widespread online visibility do more for your sale than any open house ever could. 4. Expert Negotiation: The right negotiation strategy can earn you thousands more — often in a single counteroffer. 5. Choosing the Right Agent: A skilled agent amplifies all four of the above. The right professional doesn’t cost you money; they make you money. Motivational Insight: You don’t need to do everything — just the right things. The 80% That Wastes Time and Energy It’s easy to get caught up in things that feel productive but don’t actually drive results. These include: • Obsessing over small décor decisions that buyers won’t notice. • Arguing about minimal price differences instead of focusing on overall value. • Overanalyzing every comment from buyers at open houses. • Spending money on unnecessary upgrades right before listing. • Trying to “save” by cutting corners on marketing or representation. These activities burn time, energy, and emotional focus — but rarely produce higher offers or faster sales. The key is to simplify your approach and invest energy where it counts. Applying the 80/20 Rule Step-by-Step 1. Preparation Focus on the 20% of improvements that give you 80% of the visual impact: • Declutter.
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