• Deep clean. • Fix obvious issues (paint, lighting, landscaping). You don’t need to remodel — you need to remove barriers to a buyer’s imagination. 2. Marketing Your online presence is your open house to the world. Focus on the 20% of marketing that attracts the most attention: • Professional photography and video tours. • Syndicated online listings. • Targeted exposure on social media and major real estate sites. Skip the fluff. Visibility and emotional impact sell homes. 3. Showings Focus on the 20% of showing habits that lead to 80% of positive reactions: • Keep your home spotless and well-lit. • Leave during showings so buyers feel free to imagine themselves there. • Add subtle details like pleasant scents and background music. 4. Negotiation Focus on the 20% of strategies that protect your profit: • Stay calm and data-driven. • Let your agent handle emotional moments. • Focus on total value (price, timing, contingencies) — not just the number. Your Time Is a Tool Selling your home can feel overwhelming because there’s always something you could be doing. But remember — not everything you can do, you should do. Time is your most valuable asset, and how you allocate it determines how profitable your sale will be. When in doubt, ask yourself: “Is this task part of the 20% that drives results — or part of the 80% that just keeps me busy?” 26
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