CHAPTER 8
Marketing That Makes Buyers Stop and Look “In every market, a few listings attract most of the attention — and that’s never by accident.” Marketing a home isn’t about doing everything — it’s about doing the right things exceptionally well. Just like the 80/20 rule in pricing and preparation, 20% of your marketing efforts create 80% of your exposure. Your job is to identify what truly gets buyers to stop scrolling, pause, and say, “This one feels different.” The New Reality of Home Marketing Today’s buyers live online. Their first impression of your home doesn’t come from a driveway — it comes from a screen. In less than 10 seconds, they decide whether to click deeper or keep scrolling. That means every element of your marketing — from your first photo to your listing description — must earn attention, spark emotion, and build trust. Motivational Insight: Marketing is not about selling a house. It’s about inviting a vision. The 20% That Creates 80% of the Results Here are the high-impact marketing actions that move the needle: 1. Professional Photography Buyers don’t fall in love with blurry, dark photos. High-quality, 28
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