well-lit images convey care, cleanliness, and confidence — they make buyers imagine themselves living there. Photography is your digital curb appeal. 2. Compelling Descriptions Every home has a story. The words you use should help buyers feel that story — not just read it. Instead of saying: “Three- bedroom home with fenced yard,” say: “A bright, welcoming three-bedroom home with space to breathe, laugh, and grow — your next chapter starts here.” Words sell emotion. Emotion sells homes. 3. Strategic Online Exposure Focus your energy on platforms where buyers actually search — MLS, Zillow, Realtor.com, and social media. The wider and more consistent your online footprint, the more buyers will find you. That’s the 20% of effort that yields 80% of exposure. 4. Standout Staging A well-staged home photographs better, shows better, and feels better. Staging doesn’t need to be expensive — it needs to be intentional. Remove clutter, create flow, and highlight your home’s natural light and strengths. 5. Agent Networking Behind every sale is a network. Your Realtor’s relationships — with other agents, investors, and buyers — are one of the most underrated marketing tools available. Leverage your agent’s reputation and connections; it’s part of your 20%. The 80% That Doesn’t Matter as Much Many sellers spend valuable energy on marketing activities that feel important but deliver minimal returns: • Printing stacks of flyers that end up unread. • Holding countless open houses for “lookers,” not buyers. • Posting random social media updates without professional photos. • Overcomplicating listing details or using gimmicky sales language. These can distract from what truly matters — consistent,
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