CHAPTER 15
Why Hire an Agent? e an Agent? You’ve now learned the essentials of selling your home: pricing strategically, staging, marketing, and negotiating. With all of this information, it may be tempting to think you can manage the sale yourself. After all, sellers today have access to online platforms and social media that can reach thousands of buyers. But the real question is: should you go it alone? Let’s use an analogy. Imagine you read a book on investment strategies. The stock market is volatile, swinging hundreds of points in a single day. You may understand the basics, but do you have the expertise and emotional steadiness to manage large sums of money in real time? Selling a home is very similar: while knowledge is helpful, there’s no substitute for the skills and experience of a professional who navigates these waters daily. The truth is, homes sold through agents consistently sell for more money and in less time than those sold directly by owners. Why? Because a successful real estate transaction isn’t just about finding a buyer — it’s about managing dozens of moving parts, avoiding costly mistakes, and negotiating from a position of strength. The Role of a Professional Agent In today’s real estate market, the sale of a home involves multiple people and moving pieces: appraisers, inspectors, lenders,
56
Powered by FlippingBook