CHAPTER 7 Staging with Purpose
Staging a home is sometimes called “real estate enhancement” because it has a powerful effect on real estate sales. Home staging prepares your home for the real estate market with the aim of making it attractive to a wide array of potential buyers, which can lead to a faster sale and potentially a higher selling price. This strategy is effective in any market. No matter what type of home property is being listed, this approach works. It applies equally to single-family houses, apartments, townhouses, and condos. Agents and sellers using this tactic have a greater chance of selling the property for more money. Home staging does take extra time and work, but the payoff is well worth the effort. Staging is one of the most effective marketing tools to sell homes for more money. In today’s competitive real estate market, selling your home requires hard work and dedication. If you are a motivated seller, this is where you can bring your home to the marketing forefront. Creating an appealing, eye-catching home via strategic staging helps potential buyers envision themselves living in the home and has come to be known as the best investment of your time and effort when selling a home.
THE POWER OF STAGING A HOME:
Consider these statistics according to the most recent Profile of Home Staging by the National Association of REALTORS® (NAR).
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