CHAPTER 5 Staging with Purpose
The Power of Staging
It’s not just a theory, here’s what staging is doing in today’s market: • Staged homes sell 73% faster than non-staged homes. • Depending on the market, staging can speed up a sale by 30% to 87%. • Many sellers see a 1%–10% b 1%–10% bump in sale price after staging. • 83% of buyer’s agents say staging helps buyers visualize the home as theirs. • Nearly half of seller’s agents say staging directly cuts days on market. If you want top dollar, staging is one of the smartest investments you can make. Staging is the act of sprucing up and setting up a home's interior to make it as visually appealing as possible to a prospective buyer. Creating an appealing home one that potential buyers can envision themselves living in is the best investment in the sales effort. Sellers often fail to take full advantage in this regard, as it takes considerable time and work. However, the payoff is proven.
Staging is considered one of the most effective marketing
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