MARTY HALFON - HOW TO SUCCEED IN GETTING TOP DOLLAR FOR YOUR HOME

• Month 2+: h 2+:Price reductions begin. Each cut signals to buyers that you overshot the value or that something might be wrong with the home. The listing starts to feel stale, and now even a “fair price” seems questionable to the market. By the time you adjust down to where you should have been from the start, the strongest buyers have already moved on and you’ve lost leverage. You home is NOW STALE!

Why Emotion Works Against You

It’s natural to feel like your home is worth more. But buyers aren’t influenced by personal attachment they care about size, condition, location, and comparable sales and sometimes price per square foot comes into play. The market is unemotional, and successful sellers learn to view their home the same way. Overpricing out of pride, stubbornness, or “gut feeling” only backfires. The market doesn’t care about what you want for your home; it responds to what’s realistic. So trust the strategy and the numbers. The bottom line, the first two weeks on the market set the tone for the entire sale. Price it right and your home becomes the shiny new listing buyers compete for. Price it wrong and you’ll spend months chasing the market down, often selling for less than you could have if you’d started at the correct number. Look at the data. Trust the data, not emotions. When you price according to the market, you protect your equity and give yourself the best shot at the outcome you want: a clean sale, on strong terms.

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