CHAPTER 13 Finding Buyers
The two most valuable tools for finding the right buyers for your home are 1) an aggressive online marketing plan and 2) strategic pricing. You now understand the importance of pricing and how real estate is mostly technology-driven, so how do you find buyers? The National Association of Realtors® 2022 Profile of Home Buyers and Seller Generational Trends found that the share of home buyers who used the internet to search for a home increased to an all-time high of 97%. As a result of an internet home search, buyers most often walked through the home that they viewed online, followed by viewing the exterior of homes because of searching online for properties.
INBOUND MARKETING
According to Trust Media,
“Inbound Marketing is a marketing strategy where businesses implement tactics to ‘get found’ by customers. Inbound Marketing involves creating a dedicated website and providing valuable content for your customers, promoting your remarkable content, building customer relationships, and overall ‘pulling’ the customer toward you. Inbound Marketing strategies create brand awareness, improve Search Engine Optimization, create thought leadership, develop valuable customer relationships, establish credibility, and build trustworthy reputations.” Smart agents will feature your home on websites directed at buyers. The websites’ search functions should be able to easily 77
Powered by FlippingBook