filter results, by using criteria such as schools, neighborhoods, and local attractions. Buyers are not just looking at houses; they are looking for places that fit their needs and lifestyle. The dedicated website should provide a wealth of information to buyers, regarding proximity to schools, shopping centers, restaurants, and entertainment. This is an excellent way to find interested buyers. When a buyer is deciding where to live, you want your home included in the search results as often as possible. Your best option is to discuss aggressive online marketing with a real estate agent who is interested in earning your business and listing your home. You want to maximize your exposure, as well as generate interest from your target market. The CMA will help you price your home strategically, and your online presentation should bring you interested buyers. Once you have an offer for your home, you must know how to negotiate. The next section of this book covers the power of negotiating, and how to go about avoiding mistakes during the sale process.
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