properties that sold for vastly different prices.
The details show these two homes are identical in every substantial way: The lots the units sit on are identical as far as the desirableness of the location. Both units had the same kitchen plan with the same cabinets and flooring. Every important detail of these townhouses was identical. We studied every aspect of these sales to find what made the difference . There are two reasons one home sold for $40,000 more than the other: • Townhome A was professionally staged, giving it a more appealing appearance. • The agent selling Townhome A took higher quality, more attractive photos of the home. Those two seemingly small actions made a huge difference! The buyers of Townhome A made a higher offer because the agent presented the home in a more appealing and attractive way. These sales were prior to the COVID crazy sellers' market. The market is ever-changing, but preparing and staging your home will always net you more money than a home that looks like it's not cared for. Buyers imagine if you don't prepare the home, you may not be doing regular maintenance either.
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