Homeowners lacking real estate agent-specific training and experience are faced with the almost impossible task of evaluating all the aspects that affect the market price and the variables within that—many of which change with the seasons, sometimes literally, as one fad or trend waxes and another wanes. Real estate agents have extensive, current knowledge of the marketplace's trends and the contacts and resources to ensure that their knowledge stays up-to-date. They are also experts in pricing and all the little details that affect it. They have the professional skills to evaluate the selling property neutrally, as they do not let their emotions affect the quality of their work. MISTAKE #2 • NOT MAKING THE PROPERTY AS ATTRACTIVE AS IT CAN BE MEANS F E MEANS FAILING TO MARKE O MARKET IT PROPERLY One of the most common mistakes in FSBO comes up in property marketing. When the private seller starts to advertise their property, it is essential to provide pictures that make the house seem as attractive as possible, paired with a detailed and professional description. Failing to give all necessary information—or, worse, giving outright incorrect details—to a potential buyer is a quick and surefire way to torpedo a possible sale. Unfortunately, providing too little or too much information about your house is exceptionally easy. Making professional and tempting property ads is a challenging job. Like most other aspects of home sales, it requires either experience or extensive research and preparation to get it right.
Part of that preparation lies in understanding that, with some
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