CHAPTER 6 Advertising Your House our House
These days, the Internet has become the leading medium for selling properties. Statistics show that over 92% of today’s homebuyers search online to find their dream property. The considerable sale potential offered by the Internet cannot be overstated.
FOR SALE BY OWNER WEBS WNER WEBSITES
The secret to selling your home yourself is posting it so that as many prospective buyers as possible will find it. You can take advantage of websites intuitively visited by those looking for a house to buy. You can make sure that you use proper and effective popular keywords so that your listing pops up first when people search for your property's features. Several For Sale by Owner websites are attracting vast visitors and brokerage companies, so make use of them! Some such sites automatically add the listing to partner sites like Zillow, Yahoo, Redfin, Homefinder, and others. Buying an MLS-enhanced package is an excellent idea while advertising your home for sale since this means it will also be added to Realtor.com. This is the avenue that 80% of home sellers use. Remember, though, that while grabbing the attention of buyers in general might not be that difficult, it can be a tough job to pick the right buyer. The rule here is that when you draw plenty of attention to your property, you get a better pool to choose from when looking for the one person who might buy it. Once you have decided to sell your house, immediately display a sign in front of it reading “For Sale by Owner.” Make it readable 46
Powered by FlippingBook