JOSEPH SCROFANI JD - THE FOR SALE BY OWNER GUIDE

CHAPTER 10 Preparation For Negotiation: or Negotiation: Screening Buyers

Certified Real Estate Negotiator

I will share my experience as a Certified Real Estate Negotiator. As a Certified Real Estate Negotiator, I have helped thousands of sellers negotiate the sale of their properties. In the next two chapters, I will share my strategy with you. Even if your house is on the market, you still have much preparation to do to sell your home. When it comes time for negotiation, you must get down to business. This part of the sales process is essential: negotiating with prospective buyers is when you will be weeding out those who aren’t serious so that you can make your final decision on a specific buyer. This is when you need to sit down and figure out whether this buyer is serious. You will have to ask many questions to determine exactly how serious they are, how much you can expect them to pay, and whether or not their purchase of your home will benefit you in the end. Before I get into the strategy, I must understand the Selling Process.

What is the Selling Process? The selling process can be divided into five phases. 1. The Offer or Contact Phase. This phase is critical because you must be able to 80

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